Send the first reminder while intent is still high, then follow up with useful product help or delivery information rather than generic discount pressure.
Use segmentation
Segment by cart value, product category, region, and returning customer status. Better segmentation keeps broadcasts relevant and reduces opt-outs.
Let AI answer objections
Many abandoned carts happen because customers still have questions. AI agents can answer sizing, shipping, returns, and stock questions 24/7 before handing off to sales.