Improve WhatsApp broadcast performance with template planning, segmentation, timing, throttling, and reply handling inside a shared inbox.
The best broadcasts feel like helpful updates, not blasts. Segment by intent, purchase history, location, lifecycle stage, and recent conversation activity.
A successful campaign creates responses. Make sure replies are routed to the right team, labelled correctly, and supported by snippets or AI suggestions.
Approved templates should be clear, specific, and easy to act on. Track opt-outs and use performance data to refine future sends.